How long does a blog post need to be to get results? What is the ideal word count for a hefty return of your marketing dollars? Should you write many mini-posts or one long white paper? What are readers even looking for anymore?
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Month: February 2017
How do you know your blog is working? You could wait until a potential customer mentions finding you one the web. Or you could install an analytics app into your website and see the numbers for yourself.
I just got done with a 14 week blog series, and it was too long. So how long should a blog series be? Here are some things I learned along the way.
Who do you write your blog for? For most lawyers, past clients and referral partners make up a large portion of their subscribers. So use that as a tool for follow-up contact with those who know your business best.