Modern professionals may find in-person networking difficult. It may seem time consuming or you may not enjoy interacting in that kind of setting. Luckily, modern technology now allows you to take your networking online through social media. And you can use your blog to do it.
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Month: December 2016
If you are in a professional service industry, like law or accounting, it can sometimes be hard to separate yourself from your business. Your clients hire you, refer you, and trust you, not your company. So why do you spend so much time marketing your business instead of yourself?
How do you answer the question”What do you do?” Do you rely on your job title? Fumble your way through a list of recent clients? A clear unique value proposition statement prepared and ready to go can make you more memorable and can help attract your ideal clients.
How well do you know your clients? Do you understand their needs, or simply know what forms to fill out for them? In an age of digital services and social media, you can’t afford not to know your clients. Unless you get personal, you could see them, and your business walk out the virtual door.