Should You Quote Someone You Disagree With?

If you are writing a blog post about some other commentator is wrong, eventually you will come to a choice. You will have to decide whether to quote the person or link to their article. Here are some things to think about when deciding whether to quote someone you disagree with. Continue reading

Should Your Brand Use “I” “We” or “They”?

Whether you are rewriting your website, drafting your next blog, or posting on social media, choosing the right pronouns can be surprisingly complicated. Deciding whether to use “I” “we” or “they” can set the tone for all kinds of brand decisions. But which one is best for you may not be as clear as you initially suspect. Continue reading

Tapping into Commercial Hashtag Marketing

If you follow social media, you have probably seen, and maybe even used hashtags. These markers for social engagement can help unite causal browsers, concert goers, and causes around one simple phrase. But have you ever considered using a hashtag to help your business? Continue reading

Where Does Your Professional Stage End, and Your Personal Life Begin Online?

Whether you are a small business owner, manager, attorney, or anyone else with a public persona, it can be hard to draw a line between professional time and personal space. Nowhere is that more true than online. So how do you decide where your professional stage ends? Is it ever okay to be “off camera” while you are online? Continue reading