The fireworks have flown, the burgers have been eaten, and the family has gone home. Now it’s time to get back to work. But just because you pick up on your blogging routine doesn’t mean you have to go back to old problems. Take this chance to declare your independence from these 5 bad blogging habits.
Run-on sentences, paragraphs, and blogs can turn away readers. Lawyers especially are notorious for using many words when few would do. One of the problems with legalese is that we string ideas together into long and complex sentences. We see it as necessary to to be exact and explain our points. But many readers will get lost along the way. By shortening our sentence, paragraphs, and even entire posts, we can make our writing more like fireworks: short, impactful, and more likely to make an impression.
Humor in Poor Taste
Incorporating humor into your blog posts is a good idea, but only if it is done in good taste. Off-color jokes or humor at the expense of your clients or readers will cause you to lose potential business. Revolt against rude humor. The change will make you seem more professional and will avoid offending your audience.
It’s easy to get into ruts when you are writing blogs every week. You may find yourself rewriting the same topics over and over again and ignoring others that could bring you well-qualified clients. Declare your independence from these redundant posts. Use a blogging calendar to spread out your topics and make sure all your practice areas get covered.
Sure, when you put the last word on your first draft, it can be tempting to call it done. But no one gets it all right the first time. Your first draft might need a complete reorganization or it might just contain some simple typos. But you’ll never know if you don’t take the time to edit. So this Independence Day, do away with sloppy editing. Take the time to review your work and get it right the second time.
When your post is finally written and edited to perfection – okay, not perfection – it can be tempting to share your thoughts right away. But posting your blog at 10:45 at night on a Saturday may not be the best way to make sure your business owner clients will read it. Don’t light off your fireworks too soon. Instead, schedule your publication – and the related social media posts – for a time when your target audience is likely to be looking for something to read.
Independence Day can be a great time to make changes to your blogging routine. Many law firms have lighter case loads or hearing schedules over the summer. While judges and opposing counsel are on vacation, you can take the time to build up your blogging muscles and develop good habits that will improve the return on your blogging investment.
Lisa Schmidt is a writer for Legal Linguist in Ferndale, Michigan. She writes blogs and web content for law firms and small businesses. If your business needs a better blogging routine, contact Legal Linguist today to schedule a meeting.