Do you feel like your website was a waste of money? Do you wonder why the phone doesn’t ring, or why the calls you get aren’t turning in to paying clients? You may not be committed to it.
Recently, I was at a networking event with several other lawyers. A few of us got into a conversation about websites (no surprise there). One lawyer said he was “getting rid of his” in favor of a less expensive hosting alternative. Another said his never produced any leads. Then they looked to me.
My legal website generates nearly half of my paying clients. Potential leads regularly call me saying “I saw this on your website…” or “Your blog says…” And these leads quickly turn into paying clients.
So what am I doing differently? Why aren’t those other lawyers’ websites bringing them clients?
I’ve said before, paying someone to create you a website and then not updating it is like paying to design a street-side ad, and then never putting it on a billboard. Just having a website won’t do anything for you. To make a return on your investment you have to keep investing.
Web search engines, like Google or Bing, are designed to bring users the best, most relevant information first. And part of that calculation is how up-to-date that information is. So if your website was posted 3 years ago, all the content on it is 3 years old. Not very attractive.
That is, unless you update it. By regularly adding blog posts, web pages, testimonials, or other new content, your whole website gets a bump. New additions refresh your page and make the search engines think everything is new again.
Adding content also provides more contextual clues – keywords or terms that are naturally related to the words users are searching for. Even without any training in search engine optimization, you can increase your visibility just by writing about what comes natural relating to your business.
Your website, and really your entire web presence, is only as good as the attention you give it. If you don’t update your website regularly, the content will go stale and you will stop receiving quality leads.
But that doesn’t mean you have to commit to writing all that content yourself. I am a ghostwriter. I provide high-quality blogs and web content for law firms and small businesses. Every post starts with a blank page, so you never have to worry about plagiarism or canned content. I am also a practicing lawyer. So you don’t have to worry about your posts misstating the law or violating ethics standards.
Legal Linguist takes the hard work out of maintaining an active web presence. By providing you regularly updated content, the company ensures your website continues to work for you. If your website is stale and needs an update, contact Legal Linguist today to schedule a meeting.