- Some days, there are a million other things you would rather be doing than writing a blog post. It isn’t that you don’t have time, it’s that the world is calling and you just “don’t wanna write today!” But don’t give in. Find ways to stick to your writing commitments. The habits you develop will serve you well in the end.
I get it. Sometimes writing is the least attractive thing on the agenda. As I write this blog, it is a sunny 80 degree Friday afternoon. I don’t want to be staring at a computer screen. The trail is calling!
And yet, here I am writing. Why? Because the discipline to write when I’m not inspired is what allows me to work through writer’s block and meet my clients’ expectations of me. Committing to a writing schedule will help you create regular content, develop an audience, and improve your ability to write well under pressure. But that doesn’t mean you have to chain yourself to your desk.
If there was one consistent piece of advice I got from every writing teacher and professor it was:
Write Every Day!
They weren’t the only ones committed to discipline. Recently, Game of Thrones author George R.R. Martin asked horror writer Steven King:
“How the f*** do you write so fast? I have a good six months and crank out 3 chapters, meanwhile you wrote 3 books in that time!”
King’s answer was simple. He demands 6 pages of himself almost every day. Every day. Even when there is no deadline.
I’ve heard this lesson over and over for a decade, but I didn’t want to commit! Throughout college and law school I wrote to meet deadlines. If there wasn’t a paper due, I didn’t worry about writing.
But now that, like Martin and King, my livelihood depends on my ability to reliably put words on a page (don’t worry, I make FAR less than either of them!), I see the wisdom behind Steven King’s words. By committing to write even a little every day, I can ensure that the mountain never feels too tall to climb. The deadline isn’t impossible to reach.
You may not be earning money per blog like me, or even per book like the greats. But if you are blogging for business your livelihood depends, at least a little bit, on your ability to write when you “don’t wanna”. So here are some tips to help you overcome your childish tendencies:
Take it Outside
The beauty of modern technology is that you can write almost anywhere. You don’t have to be chained to your desk to put out quality content. As I write this, I’m sitting in my back yard near my garden, and just close enough to my Wi-Fi to stay connected. Find a cafe, coffee shop, or patio that makes you feel good. Then pull out your laptop and write. You may even find yourself inspired by what is going on around you.
Break it Up
There’s nothing to say you have to write all your content at once. I currently write 10 blogs a week. I don’t try to do them all on Friday (even though that’s when the deadlines are set). Instead, I spread them throughout the week, doing a little at a time so I don’t burn out.
I’ve talked about this before. When you are running a busy business it is easy to let life, and work, get in the way of your writing commitments. Put it on your calendar and stick to it! When I was first starting my blogs I had a 2 hour block on my calendar every Friday, just for writing. Find the time that works for you and commit to it. That way it won’t perpetually get pushed down the priority list.
Writing isn’t a one-time deal. If you want to become a better blogger you need to develop the habit of writing. I hate to admit it, but all my teachers were right. If there’s one piece of advice I wish I had taken soon it would be this:
Write Every Day.
Lisa Schmidt is a writer for Legal Linguist in Ferndale, Michigan. She writes blogs and web content for law firms and small businesses. If your website content needs a refresh, contact Legal Linguist today to schedule a meeting.