New Year’s Eve is a great time to make new plans – for yourself and for your business. As many companies roll over to a new fiscal year, January 1 is a perfect time to institute new marketing strategies. But as you look ahead to 2016, here are a few social media New Year’s Resolutions not to make.
Don’t Resolve to Market on ALL the Social Media Platforms
In this age of social media marketing, it can be tempting to try to cover them all. But especially if you run a small business, this resolution will spread your marketing efforts too thin and set you up to fail. Instead of dabbling in all of the various social media platforms, do your research to identify where your ideal customers are surfing. If your target audience is primarily business people, Snapchat may not be a good time investment. But if your main consumer base is younger, Facebook may not be as productive as it once was.
Instead of doing it all, make a New Year’s resolution to improve your presence on two or three of the best social media platforms for your business. This is a much more achievable goal that will give you a better return on your investment of time and energy.
Don’t Resolve to Write a New Blog Every Day
Blogging is good. Regular blogging is better. And depending on the length and content of your blog, you may want to post daily to drive your readership. But even if you post daily, that doesn’t mean you want to commit to writing a new blog every day. Because, let’s face it, you are going to get sick sometime. Or your top client is going to call you with an emergency just as you sit down to write. These kinds of interruptions can throw you off and make your resolution feel impossible.
Instead of setting yourself up to fail, commit to a writing day each week – one day in the week when you will be least likely to be interrupted. That way, if one week you can’t write on Tuesday, you still have 5 more days in the week before your resolution is broken.
Don’t Resolve to Sponsor All Facebook Posts
With Facebook’s organic reach decreasing for business pages over the last few years, you may be tempted to sponsor all your Facebook posts to boost readership and try to improve your social media following. But not every post is worthy of sponsorship. A good social media strategy includes curating content created by others, as well as producing content yourself. You don’t need to spend money boosting other people’s content, or the occasional off-the-cuff status updates you throw into the mix.
Instead, make it a New Year’s Resolution to create a Facebook marketing plan that includes sponsored posts, unsponsored posts, curated posts of others, and photos. Focus your marketing money on your best content, and your audience and client base should grow.
Make your social media New Year’s Resolutions count this year. Set reasonable goals based on strong marketing strategies and give yourself room to adjust without failing. If you do, your social media work will help your business thrive in 2016.
Lisa Schmidt is a writer for Legal Linguist in Ferndale, Michigan. She provides blogs and web content to law firms and small businesses. If your 2016 resolutions include improved social media marketing, contact Legal Linguist today to schedule a meeting.