Facebook celebrated a huge milestone last week: 1 billion people signed in to the app in one day. The accomplishment makes the social media platform a force not to ignore. Are you doing enough to be seen?
Facebook Founder Mark Zuckerburg made a huge announcement Monday on (what else) Facebook:
We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day.
On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.
When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it’s just the beginning of connecting the whole world.
I’m so proud of our community for the progress we’ve made. Our community stands for giving every person a voice, for promoting understanding and for including everyone in the opportunities of our modern world.
A more open and connected world is a better world. It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values.
Thank you for being part of our community and for everything you’ve done to help us reach this milestone. I’m looking forward to seeing what we accomplish together.
One in seven people on the planet. That is an audience too big to ignore. So how can you take advantage of this as part of your social media marketing?
Build a Following
Having a Facebook page doesn’t do you any good if you don’t have people following you. Start with your friends, family, and business contacts. Encourage clients to follow you on Facebook. Reach out to all of your social networks to generate followers, and tell your employees to do the same. If you and your staff can’t be proud of your business on social media, then it may be time to rethink your business strategy.
Post, Post Again, and Repost
Facebook’s Timeline doesn’t show every follower everything you post. So when you have big news you may need to get the word out more than once. You shouldn’t just copy and paste the same message, but don’t be afraid to talk about the same event in multiple different ways. You will reach different parts of your audience each time and give them different ways to engage with your big announcement.
Facebook’s algorithm loves popular posts. The more people who like, comment on, and share your post, the more often it will show up in your audience’s timelines. Don’t be afraid to encourage people to share your posts. You can also ask questions that they can respond to in the comments.
Consider Sponsored Posts
If you need to develop your following fast, you may want to put some money into it. Even a modest budget behind a key post could get you thousands of impressions and new followers. For example, when my law firm moved to a new location, I spent just $20 to boost a sponsored post. I got over 8,000 impressions and dozens of new likes just because I posted about a new business in the community.
By cresting the hill with one billion users, Facebook has reinforced its position as a social media giant. Small business owners would be foolish to ignore that audience. Instead, use frequent, targeted posts to build a following and direct more customers to your business.
Lisa Schmidt is a writer for Legal Linguist based in Ferndale, Michigan. She can help you incorporate your blog into your social media strategies. If you are ready to take your social media marketing to the billion users of Facebook, contact Legal Linguist to schedule a meeting.