The Key to Choosing Keywords

If you have ever gotten a telemarketing call from an SEO company (and let’s face it who hasn’t?), then you know that keywords make or break your visibility on search engines like Google, Bing, and Yahoo. But how do you choose the right ones? And how do you use them once you do? Continue reading

Should State Bars Back Off Attorney Advertising?

When I talk to conscientious attorneys about my work as a ghost blogger, one question always comes up – does their State Bar allow them to blog? Now some big name attorney bloggers are asking whether state bars should just butt out when it comes to attorney advertising. Continue reading

5 Lessons You Can Learn From Clickbait

No one likes it when you click on an article, only to discover the title does not match the content. If you are like many readers, you may find yourself wondering why you even clicked on some links. It may be because of a clickbait title. But there are some things you as a blogger can learn from clickbait which will increase your readership. Continue reading