If you follow my blog, you probably know I’m a big proponent for winning more business through writing – particularly blogging. But I never thought writing could actually win you a business until I stumbled on a recent article about a bed & breakfast in Maine.
Janice Sage, the owner of Center Lovell Inn & Restaurant in Center Lovell, Maine is ready to retire. She has been managing her bed and breakfast for the past 22 years and is now ready to pass it on to a new entrepreneur. But rather than putting the business on the market, she decided to get creative.
Sage has created a writing competition. Anyone interested can submit a 200 word essay and an entry fee of $125 and be put into the running to win the B&B. That’s right – one talented writer will win a turn-key operating hotel and restaurant for the cost of $125 and some well placed words.
The idea isn’t a new one. In fact, it’s how Sage acquired the 210-year-old country inn in the first place. She says:
“I just want to pass it on to somebody else who is looking for an inn, who possibly can’t own it on their own outright and I think this is a good way to pay it forward.”
But don’t let Sage fool you. Her time managing the inn has made her a shrewd businesswoman. She is anticipating at least 7,500 applicants. With an entry fee of $125, that’s puts the market value on the Center Lovell Inn at $937,500 or more. If she misses her mark, the essay contest rules allow her to refund all the money and keep the inn.
If you happen to be interested in a new venture in rural Maine, the theme is “Why I would like to own and operate a Country Inn.” Submissions must be postmarked by May 7, 2015 and received before May 17, 2015. That seems like enough notice to write 200 words.
There are lots of ways writing can help to build your business. From blogging for web exposure, to reputation building, to e-books available for purchase, writing can help drive new business to your door. And for one lucky writer, it may even deliver a fully operational business for the cost of one well-written essay.
Lisa Schmidt is a writer for Legal Linguist. She provides ghost-blogging and writing services to small firms looking to improve their marketing strategies. If your business could use a new approach, contact Legal Linguist today for an introduction.