eBooks Are Marketing Too

Has anyone ever told you that you should write a book? Maybe you have a strong opinion on an aspect of your business, or have a unique way of explaining a difficult concept. An eBook could be a great way to put your thoughts in order and market your expertise at the same time.

What is an eBook?

An eBook is any book available in digital format. Popular eBook readers include Amazon’s Kindle and Barnes & Noble’s Nook. But an eBook could be as simple as a PDF file available for download on your own website.

eBook vs. Blog

So how is an eBook different from the blog you update every week? The big difference is the format. A blog is a series of short articles, usually less than 1,000 words each. Each article deals with a different question, issue, or feature of what you do, but they don’t necessarily connect to one another.

An eBook gathers all of your thoughts on a particular issue into one long-form publication. While printed books are seldom less than 100 pages, eBooks can be anywhere from 40 to 400. And since many eBooks are read on electronic devices, pages aren’t nearly as important as word count, which range from 10,000 to 80,000 words.

Could You Really Write an eBook?

Don’t let that word range intimidate you. If you are a blogger you may already have a lot of your content saved up in your archives. You may also have notes from presentations or talks that can be re-purposed into the outline for an eBook. If you are starting from scratch, start small. You can always create a series of short eBooks and combine them together later for a longer, more profitable publication.

How eBooks Work For Marketing

Creating an eBook isn’t just about ego. Depending on the length of the eBook and your marketing strategy, you can sell it for added revenue or provide it as a free download to gather e-mails and provide added value to your clients. By providing a short eBook for the cost of joining your mailing list you will be able to grow your audience and marketing reach.

If you do decide to sell your eBook, you can use the label of “published author” to help you build your reputation and credibility. It can also help define you as an expert in your particular niche, and build demand for your work.

Can Someone Do It For You?

Even if your expertise doesn’t include long-form writing, you can still use eBooks as part of your marketing strategy. A ghost writer can interview you, review all of your notes and materials, and provide you a finished eBook without the effort of writing it yourself.

If you think writing an eBook is more work than you have time for, ghostwriter Lisa Schmidt can collaborate with you to help make you a published expert without a big investment of time. If you are ready to become an eAuthor, contact Legal Linguist for a meeting today.

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