eBooks Are Marketing Too

Has anyone ever told you that you should write a book? Maybe you have a strong opinion on an aspect of your business, or have a unique way of explaining a difficult concept. An eBook could be a great way to put your thoughts in order and market your expertise at the same time. Continue reading

What Do All Those Web Companies Do?

When you hired your web designer you probably didn’t realize you would also be hiring two to four other companies to manage and maintain your site. If you aren’t particularly web-savvy you likely agreed with whatever the designer said and signed the checks. But now years later you may be wondering what do all those web companies do? Do you even need them? Continue reading

Draw Me A Picture: Who Is Your Ideal Client?

I recently had a conversation with a real estate agent where I asked him, “Who is your ideal client?” His response “I don’t know, anyone looking to buy or sell a house.” Here’s why that just won’t work. Continue reading

Is Your Bio Boring?

You are an interesting person. There are very few truly boring people in the world, and if you are one of them, then congratulations, being boring has just made you interesting. So why does your website’s bio (or About page) read like a resume? What can you do about it? Continue reading