When is the last time you took a close look at your own website? For many small firm lawyers, reviewing their web marketing is no where near the top of the priority list. But if your website has been the same for the last 3 years or more, it may be time for a website facelift.
How often should you update your website?
The experts at Law Practice Advisor suggest that lawyer’s website should be addressed every 3 years. That may sound unrealistic, but among professional services firms, nearly half have redesigned their websites in the last 12 months.
That means 1/2 of your professional competition has a shiny new wrapper for all of its web-based marketing. A full redesign can include new templates, images, web content, navigation, and features. It is an all around facelift, not just a nip and tuck.
What prompts a website remodel?
A top-to-bottom website makeover is not a small investment, so most businesses wait until there is some change in the business. So when should you think about mixing up your web content?
1. Mergers & Acquisitions
Has your firm picked up a partner or merged with another firm? As part of your big media announcement, consider revamping your website. Based on your state’s ethical rules, you probably will be changing the firm’s name on all of your web marketing outlets, so now is the perfect time to change up your brand.
2. Firm Refocusing
If your business model changes to focus on a different area of the law or a different target market, then your website should match your new direction. This can signal your staff that you are serious about your change of mindsets and can attract your new clients with a well publicized launch of your new website.
3. Technology Update
Practically speaking, it is nearly impossible to always have a cutting edge website. By the time your redesign is complete there will likely be new ideas starting to trend. But if it has been several years since your webmaster redid the back end of your site, it may be out of date. Web browsers and hardware devices are always changing, and websites that do not keep up are more likely to face technical problems down the line.
Whether it is because of a corporate reorganization, change of focus, or technological update, it is a good idea to completely redesign your website every few years. It will keep your content fresh, your visuals appealing, and your structure up to date. If you are ready for a website rewrite, contact ghostwriter Lisa Schmidt with Legal Linguist for all your web content needs.