If you work in a service-based industry like law, one of the things that sets you apart from your competition is you – your personality and demeanor. Make sure that personality shines through in your blog so potential clients get a glimpse of what to expect.
One of the best uses of an initial consultation in the legal world is for lawyer and client to get to know each other’s personality. Is the attorney a bulldog or a conciliator? Is the client practical or emotional? Do they get along?
As a blogging lawyer, you can help facilitate this investigation and weed out clients that are looking for a different personality just by letting your style shine through in your articles. A good blog is conversational in tone, but for many lawyers there is an urge to sound professional or aggressive, even when you are writing to an Internet audience.
But if your bark is worse than your bite, it could bring in the wrong kind of clients. Your aggressive blog will attract people looking for a fight. If in person, you prefer an easygoing approach you could find yourself wasting your time on potential clients that are looking for something you would rather not provide.
You will be far better off resisting the urge to put on a mask in your writing. Instead, write from what you know to convey your natural personality in your work. If you are a tough litigator, let your blog focus on your successes in court and your strong argument skills. If you are a laid back negotiator, focus on tactics to minimize stress in the litigation process and your ability to get the other side to compromise.
By allowing your blog to showcase your real personality you will attract clients of like minds. You will spend less time with potential clients who are mismatched to your style and spend more time building rapport with people who are more likely to sign your retainer agreement. If you need help creating a blog to feature your personality, contact blogging coach Lisa Schmidt with Legal Linguist.