Lawyers and other highly trained professionals are in danger. They don’t know how talk to their clients, and so in the world of social media they risk losing followers by talking over their heads. So how can you fight the disease of legalese? Here are some tips:
Drop the Dictionary
Every lawyer has developed an elaborate vocabulary of legal terms, in both latin and English. But using those terms in your blog doesn’t make you sound smart. Instead it confuses your readers and makes your blog hard to read. Drop the dictionary and cut out anything you might have to define if that same client walked into your office. If you’re not sure, ask a non-lawyer friend what they think a word means. You may be surprised what counts as legalese.
Shorten Your Sentences
One of the symptoms of legalese is long, wandering sentences with lots of commas. Particularly when viewed on a mobile device, these sentences can seem to go on forever. Your readers will get lost in the maze of clauses and eventually just give up. Befriend the period. Break up your sentences into easily digestible pieces. Your readers will thank you for it.
Check Your Tone
One sure way to avoid a legalese infection is to read your blog posts aloud. Blogs should be conversational, so if your article sounds more like a lecture you know you have a problem. Take your formality down a notch and change up your style. You’re not teaching a class, you’re writing to a friend. Tone can be tough to manage, but with some practice you can develop a style that is compelling and conversational.
The last thing your followers are looking for on your blog is a legal brief. So if you find yourself at risk of spouting legalese, stop, look, and listen. Walk away from your blog post for at least an hour. Come back and read it anew. And if you aren’t sure about your tone read it aloud to a non-lawyer. If you still need help managing your tone, contact blogging coach Lisa Schmidt for a meeting.