We live in a fast-paced culture. Our average attention span is 8 seconds. Goldfishes’ are 9. The key to writing blogs that catch and hold your readers’ attention is to keep them short and focused on a catchy topic. Here are some tips to guard against rambling: Use Subheadings to Prevent Topic Drift Subheadings can […]
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Month: September 2014
It sits there, staring at you, taunting you with your inability to fill it. But I assure you, you are mightier than the blank page and it is easily vanquished once you set aside your terror.
If you are a general practitioner, you’ve got a lot of work to do to distinguish yourself from the herd. But if you are an in-demand expert, why not write like one?
Alright, I’ll admit, blogging is not for everyone. That’s right, a blogging coach is telling you sometimes, for some businesses, traditional blogging is a waste of time. So how do you know whether you should be blogging at all? Is Your Industry Based on Expertise? If you run a food truck, your ability to write […]
Whether or not you’ve ever done online marketing, you still have a personal brand. Even brand new lawyers and law students have one, for that matter. But you can take control over that brand and use it to your benefit. What Is a Brand? Your personal brand is a sum of how you promote your […]