Have you noticed a decline in the number of views on your homepage? If so, you’re not alone. The New York Times’ hits dropped by 80 million views over the last 2 years. And lawyers’ homepages have taken a 20% hit in the last year alone. Could this be a sign that you need to forsake your website and say goodbye to your hard-earned marketing dollars?
No. While it is true that far more web traffic is coming to your site through social media than ever before, they are still coming to your site. Especially if your blog is hosted on your website, it still provides a branded one-stop spot for potential clients to learn all about you.
But just because they come to your website doesn’t mean they’ll visit your homepage. That’s why it’s important now more than ever to ensure that your blog’s imagery matches your law firm’s brand. No matter which way potential clients find you – whether through Facebook, Twitter, LinkedIn, or any of the other social media platforms your clients may use – you want them to see the same carefully crafted online image.
What this shift in web traffic does mean is that it’s more important than ever for your website to be fully integrated into the world of social media. It should be easy for people who stumble onto your blog to like you on Facebook, follow you on Twitter, or check out your connections and reputation on LinkedIn.
By making sure people can easily click between your website and your social media sites, you encourage them to engage with your brand and become part of your contact network. If you need help integrating your website, blog, and social media, contact blogging coach Lisa Schmidt today.