You may not want to get up-close and personal with spiders, but believe it or not, there’s a lot you can learn from their spiderwebs about how to write blogs. Their focus, reach, and interconnection provide a great model for how your blog should look in cyberspace.
Focus on One Central Point
No matter how many lines radiate out from it, every spiderweb starts at one central point. This point is the focus of all the spider’s creative work. The lines it casts out from that point strengthen it and help hold it in place so it can’t blow to far one way or the other.
Your blog needs to be centered on one point as well. The finer the point, the stronger the blog, and the less likely it will stray from your original concept. By focusing your blog you can become a thought leader on that one topic, rather than blowing to whatever the topic of the day might be.
Connect to Your Surroundings
The focused center of a spiderweb wouldn’t do much good on its own. To catch its prey a spider casts out lines to surrounding pillars in its immediate area. These anchor points give the web strength and durability.
Your blog’s anchor lines are your connections to social media and the use of popular keywords. Social media sites like Facebook, Twitter, and LinkedIn are pillars in the SEO world that will strengthen your SEO. By casting strong lines between your social media platforms and your blog, you can increase your durability in search engines and draw more flies into your web.
Keep Your Articles Interconnected
Not every line in the spiderweb connects to the anchors. Instead, most lines are internal. They connect one part of the web to another, creating a tangle that keep insects that stop by much longer than they originally intended.
You can do the same thing on your blog through internal links. By linking from one blog post to another, or to your landing pages for relevant topics, you can engage your readers and encourage them to read on. The longer they spend reading your content, the more likely they are to see you as an expert, and the more likely they are to bring business your way.
Spiders may not be cute and cuddly, but their architectural instincts have a lot to teach bloggers. By making their webs focused, durable, and interconnected, they can catch all the flies they can eat. And by doing the same, your blog can become a source of plenty of new readers and new clients. If you need help building your web-blog, contact ghost-blogger Lisa Schmidt for guidance.