By now, you’ve probably heard the argument against legalese. Advocates of plain English emphasize its ease of understanding and money-saving properties. So why is it you still cling to your “Now Come”s and “heretofore”s?
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Month: August 2014
One of the most important parts of effective blogging and social media is to properly identify your audience. If you know what generation you’re talking to, you can better speak their language and engage their interest. A recent report identified the social media behaviors of the three generations: Baby boomers (born 1946-1964), Generation X (born […]
You may not want to get up-close and personal with spiders, but believe it or not, there’s a lot you can learn from their spiderwebs about how to write blogs. Their focus, reach, and interconnection provide a great model for how your blog should look in cyberspace. Focus on One Central Point No matter how […]
Have you noticed a decline in the number of views on your homepage? If so, you’re not alone. The New York Times’ hits dropped by 80 million views over the last 2 years. And lawyers’ homepages have taken a 20% hit in the last year alone. Could this be a sign that you need to […]