Let’s face it, a lot of blogs start with the best intentions, but then never – or only very rarely – get updated. Many would-be-bloggers will tell you they have a blog and they “know they should write more” but they are too busy or can’t find anything new to say. In reality, blogging is not that hard or time consuming. So what is stopping all these well-intentioned writers?
One of the fastest ways to make anyone, but especially a lawyer, stop writing is to tell them it has to be perfect. Many authors will find themselves stymied by a feeling that every word they write is being scrutinized by the public on the Internet. What if they say something incorrect that makes them seem foolish, or worse, unprofessional?
This is especially true for lawyers. As attorneys we are held to ethical standards that prohibit us from giving false legal advice. This can scare off would-be-bloggers. Rather than risk the ire of the local ethics committee they turn to safer, more tested, and often less effective forms of marketing.
So how do you overcome perfectionism? How do you combat the feeling that every article you post must be 100% A+ perfect?
The trick is to remember that a blog is a living document. Because you post every week (or maybe every day), you always have a chance to correct your mistakes. You can post updates, explain nuances in later posts, or even delete the error entirely. Your blog does not have to be perfect when you post it because you can always fix it later.
In fact, providing updates or expanded articles is a great way to show that you keep up with changes in the law. If instead of just re-editing a post to address a new statute or case, you write a new post on how the law changes, you will appear to be on the cutting edge. Just remember to add update links to your outdated blogs in case potential clients land there first.
There is no such thing as the perfect blog post. So instead of sitting down to craft a pristine work of art in under 500 words, write what you think, back it up with sources, and be prepared to update it later if it turns out there was an aspect you didn’t consider. Doing this will make blogging far less about anxiety and a lot more fun, even for an ethics-conscious lawyer like you.