Your blog is fighting with literally thousands of other websites for the attention of prospective clients. Most of those websites have nothing to do with your business, and even the ones that do may be for companies so far away they aren’t even competition. So how can you build up your blog to push aside […]
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Month: September 2013
A few weeks ago, I discussed how you can use your blog to increase your reputation in the eyes of your referral partners. But your friends and business colleagues are also a great sources of web traffic. The key is to make them curious about what your blog has to offer.
When you set up your blog, you need to decide where it will be on the Internet, specifically whether your blog will be an extension of your website or a separate page altogether. Here are some thoughts to help you decide: Is Your Website SEO Focused? There are two schools of thought on website URLs: […]
Let’s face it, a lot of blogs start with the best intentions, but then never – or only very rarely – get updated. Many would-be-bloggers will tell you they have a blog and they “know they should write more” but they are too busy or can’t find anything new to say. In reality, blogging is […]
So far this blog has talked about using blogging to reach potential customers on the Internet. But blogging isn’t just about fishing. Blogging also cultivates your team of referral partners by teaching them what it is that you do. All private attorneys (in-house general counsel excluded) have some people they rely on to send them […]