What’s In a Name?

One of the biggest challenges for bloggers is how to make new readers pick their article out of a list of search results. If you are lucky enough or have worked hard enough to appear at the top of Google, your job is much easier. But even as users scroll through Page 1, you need your article to stand out from the rest. You need a good title.

The blog title can be a kind of art form. That is to say it will take time to master and even once you have it down you will still write a clunker now and again. Still, a few guidelines can help you write better titles more consistently and draw more people to your blog.

1.  Keep it Short

Don’t load your title full of keywords or descriptive words. That’s what tags are for. Instead keep it very succinct. If you have more than 10 words, make sure each one is there for a good reason.

2.  Keep it Simple

This one is my personal weakness. Don’t worry about being specific about which court (unless it’s the Supreme Court, then maybe be specific), or the full name of a statute. And don’t get too elaborate with your message. The title is the bait, not the hook, line, and sinker.

3.  Connect to Your Topic, Sort of

Your title should reference the content of your post, obviously, and should not be misleading. But remember that anyone looking at your blog article in a web search is already thinking about your topic. Your content and tags have brought it up based on their key words. Instead of blandly stating what you intend to discuss in the next 500 words, it could be okay if your title is a little quirky, or makes a play on words.

4.  Make it Catchy

This is the part that is most important, and most difficult. It’s important for your blog to make an emotional connection with your readers. Whether they are amused, curious, angry, or pleased, if you can raise their feelings, they’ll be more likely to click on your article, and even read all the way to the end.

Crafting good titles for your blog articles isn’t easy, but it is important. Titles are the headlines on your newspaper, so make sure you take a few minutes to craft something good.

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