Now that you are socializing your blog and gathering followers, you know you need to reach out using Social Media. But maybe last week’s post on Facebook made everything feel too complicated. If you are just trying to reach people, and don’t want another site to manage, Twitter may be just your answer.
The best way to think about Twitter is the ticker along the bottom of your favorite news station. While Twitter does have several interactive features, on its most basic level it allows you to make announcements of 140 characters or less to everyone who follows you. This makes it a great avenue for low-commitment social media interactions.
First, set up your account. Each account has a unique username which could be your name (@JohnSmith), your firm’s name (@SmithLaw), or something unique that connects with your audience (@ChildrenFirst) (All examples are strictly made up, though they are likely all on Twitter). Choose an image to go with your username that is easily distinguished as yours and can be reduced down to less than an inch square on the screen.
Now you can start tweeting (posting 140 character messages). You can also set up your blog to automatically send a tweet whenever a new article is published. The more often you post, the more contact you will have with your clients.
Twitter allows you to be as active or as passive as you want. Gain followers by inviting clients and business contacts to follow you on Twitter, or by following others. Twitter automatically prompts those you follow to follow you, but you do not have to approve followers for them to receive notifications.
Twitter also allows you to connect with people seeking your topic using #Hashtags. These are words proceeded by the # symbol that are searchable by anyone using Twitter. For example, a criminal lawyer might tweet:
Local judge says defendant can use #medicalmarijuana while on #probation
The tweet would then be accessible to anyone searching for news on medical marijuana or probation.
You could then add a link to a recent blog post about the ruling, which will drive readers to your website. Keep in mind, though, the URLs count in your 140 characters. If you are going to add a link, use a website like bitly to shorten your links and use fewer characters.
Two downsides to Twitter are the limited number of characters and the lack of imagery. If your clients are attracted to pictures rather than text it may be difficult to get them to read your post in a line of 30 others. Images and even video are available, but your followers must click to view them.
There are many more advanced elements of Twitter, but if you are looking for a simple way to publicize your blog, these steps may be enough. By using compelling tweets, you can encourage your readers to follow you and your blog and grow your professional reputation.