Many new bloggers begin to share their blogs by encouraging their business partners and family to subscribe. At least that way you get some page views and a little in-person praise now and again.
But remember that target audience? They’re still out there, and they’re probably not your friends and coworkers. So how do you reach them? Here are a few methods to grow your readership:
Allow readers to subscribe to your blog using an RSS reader. Most blogging platforms like WordPress have this option built in. This method is easy to track directly from your site, but it requires the readers to have stumbled upon your blog somehow in the first place. This option is less about generating new readers and more about keeping the ones you’ve got.
Publicize your blog articles in regular emails to your contact list. Companies like Constant Contact create professional looking newsletters to send to your many contacts. The content references back to your blog articles. If you’re on a tight budget, focus on categories connected to your target market like current or former clients or opposing counsel.
The potential for the largest audience comes from social media sites like Facebook, Twitter, Google+, and LinkedIn. Each of these pages have their own strengths and limitations. Which one (or more) works best for you depends once again on your target audience.
- Facebook began targeting college students, but it has expanded into the professional arena. You can create a business page and invite your individual “friends” to follow it. Most blogging platforms give you an option to link your blog to your page. Facebook has limited effectiveness because it only shares business posts with a small percentage of your followers, but they can help by sharing your content with their friends.
- Twitter has a broad audience. Anyone or anything can create an account. Users then “follow” other users and receive notifications on their news feed. Again, you can automate advertising through your blogging platform. Twitter limits its posts to 140 characters, but it makes it easy for your followers to re-tweet your posts.
- Google+ is very similar to Facebook, but it allows you to divide your friends into circles and target your message. It is not as popular as the other sites, but if your target market includes technology professionals, you may still find it beneficial.
- LinkedIn specifically targets professionals and job seekers. Connections can see your online resume and updates including linked blog posts. This platform helps you grow your reputation in your professional community.
The best blog promotion includes a mixture of methods, but don’t try to do everything at once. Grow your social media presence slowly, learning to take advantage of each platform’s strengths. Together with regular updates to your blog, these outreach tactics will increase your visibility and bring in new quality business.